( HOTEL ONITSUKA TIGERCHAMPS-ELYSEES )
Onitsuka Tiger invited monopo to craft a unique pop-up hotel experience on Paris’ Champs-Élysées during the 2024 Paris Olympics.
We worked closely with the monopo london office to create a piece of brand theatre that celebrated the guests that define Hôtel Onitsuka Tiger and represent the spirit of the brand.
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“ We love to think about physical experiences as pieces of brand theatre. “
”I’m a massive fan of Punch Drunk and the visual prop work of Annie Atkins, and see massive opportunities for brands to create a similar level of immersion for fans. Transporting people into a parallel world - a bubble away from reality where every detail has been considered.”
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