( CFCL Vol 05Paris Fashion Week )

CFCL lives with one foot in the future. As a Japan-born international brand striving to redefine the fashion industry, CFCL, short for "Clothing For Contemporary Life," creates high-end knitwear using computer-assisted textile modeling, setting new standards for sustainability and transparency. For SS23, CFCL wanted to share its vision with the world during its first ever Paris Fashion Week presentation.

Taking over the Toguna space at the Palais de Tokyo, CFCL created an otherworldly display around the theme of “PLAnet”; a blue galaxy that humorously expresses what the future of contemporary life could look like if positive and sustainable practices would become the norm in fashion. monopo was invited to develop a film approach that captured the presentation for those unable to attend. 

While the initial brief was to simply document the show, we added a second "universe" to the presentation by creating a film set within the show space and adding a second layer of meaning to the CFCL “PLAnet” via video content. Working closely with artist and scenographer Nile Koetting (the creator of the original PLAnet concept for the presentation) and Director Sebastian Beyrer, we developed a video approach that rang true to the concept of PLAnet and elaborates on details that might not be noticed during the actual presentation. A Steadicam floating camera technique conveyed a sense of weightlessness in outer space.

In addition to the live presentation, we shot scenes focusing on garment textures and design details in a small set at the venue. By weaving these clips with footage of the presentation, we conveyed both CFCL's world view and the collection's intricate details.

Paris Fashion Week is a notoriously fast environment where every eventuality needs to be anticipated and production needs to happen on-the-go. We assembled an experienced team that was ready for the challenge. Together, we delivered the master film within 24 hours of the live presentation.

To ensure efficient collaboration and approvals, we established a remote production system, allowing the Japan-based brand team to be closely involved. monopo provided multilingual (French-Japanese-English) production support, managing communication to create a clear process for the talent and CFCL brand team.