( DOUBLET AW25PARIS FASHION WEEK )

Doublet’s creative universe is deeply rooted in Japanese subcultural codes - playful, experimental, and rich in metaphor. Bringing this spirit into the Paris Fashion Week ecosystem required not only linguistic translation, but an understanding of the unspoken cultural rhythms on both sides.

monopo worked closely with Doublet and their partner H muet to align artistic intentions with French production practices - bridging approaches, workflows, and expectations so that every creative decision could be executed with precision by the local light, sound, and video teams.

On January 26, the Faculty of Medicine transformed into an unsettling yet magnetic environment. Distorted beats fractured the room, lighting carved dramatic shadows, and shifting tempo pulses echoed the emotional tension of “Villain.”
Every element - sound, movement, lighting - was designed to capture the unconventional beauty that appears when something breaks and reveals what lies beneath.

Working alongside Station Service, monopo contributed to aligning and coordinating the technical crews, ensuring that the conceptual intention remained intact from rehearsal to runway.

The result was an atmosphere that felt both intimate and grand - a sensory narrative that invited guests to sit with the discomfort of imperfection and discover its unexpected elegance.

This collaboration reflects the direction in which monopo continues to evolve: a practice rooted in cross-cultural understanding, thoughtful creative translation, and the quiet craft of making complex visions feel effortless on the global fashion stage.