( Shiseido WasoYakumix Campaign )
“WASO” is a global skincare line within the Shiseido family, built on the natural principles of Japanese cuisine (washoku).
In an effort to appeal to a more global, younger consumer, monopo was invited to devise a campaign that would authentically celebrate the roots of the range without becoming preachy. monopo was responsible for the planning and execution of the campaign across film, key visuals, and social media.
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